This one if for all those Google Adwords PPC advertisers out there.
I logged into my Google Adwords account this morning after checking the channel reports in Google Adsense. A channel I had setup for a specific page I was buying PPC for wasn’t generating any impressions or or money. Which for me was very strange.
The first thing which is a curse for us Adwords advertisers is the highlighted notification at the top saying that all my ads had been de-activated. Shit!!!! what was wrong now. Did i have a dot in the wrong place or did I capitalise a letter i shouldn’t have?
So i had a look and clicked the link that said “reasons for de-activation” and to my horror I got the message that the destination url was wrong. Clickeres were getting a 404 page could not be found warning.
I make this mistake all the time. I leave the “g” our of mortgage. I had http://www.mortage.webseo.com.au instead of http://www.mortgage.webseo.com.au. A simple mistake which has cost me over $100 so far this week.
So, for anyone setting up campaigns with Google Adwords, make sure you have checked every link and every letter yourself before allowing any campaign to go live. It might cost you a click, but in the long run it saves you money.
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